On day one we did an orientation task in which we had to visit a selection of make-up counters in town and review what we noticed and liked about them. We visited MAC, Bobbi Brown, Laura Mercier and Benefit Cosmetics in John Lewis in West Quay Shopping Center and Smashbox in Boots.
First I visited MAC, my first impressions were that the special edition collections are always the first thing you notice when you enter, the current being A Novel Romance. It was displayed on a table when you entered the counter with large promotional images on either side of the tills. I feel like MAC is aimed at young women who love make-up as well as professions, they have a large selection of different products available in a huge range of colours from more subtle to very loud. I like that the counters are black as it has a very slick and edgy effect and makes all of the products and colours stand out which attracts me. I also noticed how organised each section was which is another thing I love about all MAC counters. When I asked about the hero product I was not at all surprised to find out that it was their favourite lippy, Ruby Woo.
Secondly we went to the Bobbi Brown which has quite a different feel to it. Bobbi Brown was equally as organised MAC but had a more classy, mature vibe.The counter itself had a mixture of gold and display tables and stands for a luxury feel. The make-up was a more neutral toned palette of browns, golds, pale pinks and beiges apart from the blushers, lipsticks and lip glosses in glorious reds, pinks and corals which really stood out and attracted me over. I really liked that they had a display wall of the best sellers in a pigeon hole style numbered down to the very best seller which is their Long-Wear Gel Eye-Liner.
The Laura Mercier counter didn't at first catch my attention as it isn't as in-your-face as MAC, and not as opulent as Bobbi Brown. I liked that the counter was very matte looking and elegant. The products would make for a very beautiful, natural and fresh look with a very nude and muted tones. I think Laura Mercier appeals mostly to the older generations due to the way the counter looks, the products they sell and the colours and textures available. The best sellers where advertised on a sign by the till right next to the main display table, they were the Foundation Primer, Tinted Moisturiser Creme Compact and the Secret Camouflage & Secret Concealer.
When you walk into a Benefit it just screams every girls dream with its eye-catching, pink, French boutique style set up. Most make-up counters I come across are black or white, so when you pass Benefit you can't help but go over and have a look. Pink is one of my favourite colours so being in a pink room surrounded by make-up in gorgeous packaging with quirky sales tags is a heaven to me. Benefit aims their products mainly towards older teenage girls and young women and has a product for every situation at quite affordable prices and thats why they are so popular. Their best selling product is the UK's number one best selling mascara They're Real! As someone who has used this product I can safely say its as amazing as they say it is.
I had a look around a Smashbox counter properly for the first time and was really impressed with what they sell as well as the customer service and help I received by the lovely girl working there. My first impressions of Smashbox was that it looks like its for professional use and would work really well on photoshoots, but also would attract a lot of young women who love make-up. After speaking to the Smashbox girl I learnt that it was in fact Smashbox that invented the first ever primer! I found that really interesting as although I have heard of Smashbox, I didn't know a lot about it at all. I got a free sample of the Photo Finish Primer which I'm enjoying and will definitely be purchasing some products from Smashbox in the near future!
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